Agenda

1:45 – Sign-In and Introductions
2:00 – Why Social Media? To Tell Digital Stories…
2:10 – Tools Overview
2:30 – Hands-on Workshop
3:30 – Break
3:40 – Blog Post Show & Tell
4:00 – Strategy Discussion
4:40 – Feedback/Evaluation

1:45 Sign-In & Introductions

• Sign-in

• Introduction Questions: What social media tools are you interested in? What is the primary kind of change your agency trying to produce?

2:00 – Why Social Media? To Tell Digital Stories…

• Appreciation Conference PowerPoint slides

2:10 – Workshop Overview

• Tools Introduction
• Group brainstorming: What story do you want to tell in a blog post?

2:30 – Hands-on Workshop

WordPress: Blogging

• Register at http://workshop.digitalstorymakers.org with an email address you can check (use your comfort level with creating accounts – you can just watch if you want to)
• WordPress.com (free, but limited) vs WordPress.org (requires a web host, more powerful, recommended)
• DreamHost example ~ $120/year. Look for “one-click WordPress” install or similar.
• See http://learn.wordpress.com/ for more help getting started with WordPress.com
• See WordPress Content Management System documentation at http://codex.wordpress.org/Main_Page

Flickr: Photo Sharing

• Open a tab at http://www.flickr.com/search > click Search > Adavanced Search
• On the small toolbar above the photo, click the triangle on the far right
• Click Grab the HTML/BBCode
• Copy/Paste code into blog post HTML tab
• Click Visual tab. Adjust size and add metadata

Twitter: Microblogging

• Make a widget for your blog: http://twitter.com/about/resources
  • Adjust settings and copy code
  • Go to your WordPress site and click Manage Website or Site Admin to get to your dashboard
  • Click Appearance > Widgets
  • Under Available Widgets, drag Text to your Default sidebar
  • Paste in code, click Save, then Close
• Make your time on Twitter productive – think about making a Twitter favorites widget for your blog, e.g. http://www.uncstorylab.org

Facebook Pages: Social Networking

• Create a Page for your organization at http://www.facebook.com/pages/create.php (requires Facebook account)
• Copy your Facebook Page URL and click Add Like Box. Adjust settings and copy/paste into WordPress site
• Google ‘FBML’ if you’re serious about customizing your Page (Facebook Markup Language)
• To delete fake Page go to Ads and Pages >  Edit Page > Manage Permissions > Permanently Delete This Page

3:30 – Break

3:40 – Blog Post Show and Tell

4:00 – Social Media Strategy Presentations/Discussion

Message Stickiness – Daniel

Metrics and Analytics – Brandon

Fundraising – Mike

• Button Designer – anyone with an email address can accept money through PayPal
• Embed button code in Dashboard > Appearance > Widgets > Text
• “Campain” creating websites like Kickstarter.com and IndieGoGo.com
• Example: http://www.indiegogo.com/Carolina-Digital-Story-Lab

4:40 – Feedback/Evaluation

• Please fill out this evaluation survey! http://j.mp/TrainingEvaluation
• Informal feedback

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Extras if time

• Read the Terms of Service! Are you ready to be remixed with the Star Wars kid? http://asmp.org/articles/social-media-terms-service.html
• Scary password article: http://j.mp/pass-hack
• Search Engine Optimization

Animoto: Slideshows

Slideshows that you can’t control! http://animoto.com/cause

• Free pro accounts for non-profits: http://animoto.com/cause (always look for the nonprofit deal online http://home.techsoup.org/)
• Can record your own audio track: http://transom.org/?p=7489 or http://nationaldayoflistening.org/participate/
• More (65+!) online digital storytelling tools http://cogdogroo.wikispaces.com/50+Ways
• MovieMaker for PCs and iMovie for Macs do movie editing: can do simple slideshows.

Organizational Tweeting

• See http://j.mp/hootsuiteVScotweet for a summary of two leading Twitter platforms for teams.

• Use http://hootsuite.com to send RSS updates to Twitter and a Facebook Page, or http://twitterfeed.com/
• Click Owl > Settings > RSS/Atom

More stats

• http://www.google.com/analytics/ - requires Google Account
• On your WordPress site, go to the admin Dashboard and click Settings > Google Analytics. Follow the instructions there.

Getting scholarly with your social media?

• Start here: boyd, d., & Ellison, N. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer Mediated Communication, 13(1), 210-230.
• For the bleeding edge of privacy issues in social networking, watch Fred Stutzman: http://fstutzman.com/

Link shorteners

• http://j.mp/. The magic of statistics. Could you use stats in evaluation of your program?

• If you register at j.mp, you can paste in your URL and click Customize to get rid of the funny numbers and letter, e.g. http://j.mp/SOWOworkshop
• Add a + sign to the end of your link to see stats: http://j.mp/SOWOworkshop+

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