Workshop Agenda

1:30 – 1:45 Introductions

1:45 – 1:50 Why stories?

1:50 – 2:05 Social Media overview

2:05 – 2:15 Exercise: What are NY Times commenters saying?

2:15 – 2:30 Tools: Flickr & Animoto & Twitter

2:30 – 3:15 Exercise: Make a blog post designed to attract comments

3:15 – 3:30 Show & Tell/Wrap Up/Evaluation

Workshop Resources

Growing Your Social Media Strategy Report (.pdf)

Workshop Slides (.pptx)

Exercise 1: What are NY Times commenters saying?

• http://well.blogs.nytimes.com/

Exercise 2: Make a blog post designed to attract comments

• Create a WordPress blog: http://web.unc.edu/
• Pick 5 Creative Commons photos on Flick to help tell your story: http://www.flickr.com/creativecommons/by-2.0/
• Make a video with your photos at Animoto: http://animoto.com/cause
• While your video is processing, make a Twitter widget: http://twitter.com/about/resources/widgets
• Embed your Animoto video and Twitter widget on your new blog

Feedback/Wrap Up

• Please fill out this evaluation survey! http://j.mp/TrainingEvaluation
• Informal feedback and discussion

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